Jawed Barna, who had been running the Global Life division, has been appointed head of Life in Germany and deputy chief executive of the Zurich Group in Germany.
Based in Dubai, Jopp will now be responsible for leading the growth and development of Zurich's life business across the region, reporting directly to Matt Gosden, interim regional chief executive of Global Life Europe, Middle East & Africa.
“Middle East & Africa is a key region for our Global Life business. We have a sizeable business and market share there, and it is a cornerstone of our global growth and development strategy,” Gosden said.
Jopp’s appointment comes amid a period of big change for Switzerland’s biggest insurer, which last year posted a 37% drop in operating profit.
In a bid to rebuild Zurich’s reputation with investors, the company is in the process of undergoing a $1bn+ (£700m, €900m) cost-cutting and efficiency drive that will impact around 8,000 of Zurich’s 55,000 employees by the end of 2018.
The effort is being led by a new chief executive in Mario Greco who joined the insurance giant in March having defected from Generali.
As part of the new efficiency programme the Global Life division closed its Singapore business to new customers in December, while Zurich plans to effectively exit its general insurance businesses in the Middle East by the end of 2016 or as soon as possible thereafter.
Jopp is well known in the global life insurance industry having had a broad international career during his 22 years with Zurich.
Most recently he was head of market management for the Middle East & Africa region and prior to that he was the head of market management for Asia Pacific and Middle East, where he drove several major strategic initiatives.
Jopp has held other international roles helping grow the Zurich business in Latin America, managing Global Accounts and working as regional manager for Scandinavia.
Before heading out to Asia and the Middle East he had worked in the UK as head of Global Sales for Zurich International Solutions, where he was responsible for sales management of the business outside of Asia Pacific, Middle East and Europe.