The IG Sipp, a tax wrapper allowing savers to hold investments until they retire, will give investors access to thousands of shares and ETFs, said the firm.
The product is available to new investors and those transferring their existing Sipp or shareholdings within their Sipp to IG.
The company is also offering a one-off cash incentive of £75 ($109, €99) for assets between £10,000 and up to £49,999; £125 for those with assets of £50,000 to £99,999; and £250 for those transferring £100,000 or more of assets into an IG Sipp account.
“The addition of Sipps is an important step in the development of our offerings for the longer term investor.
“As the government moves further from pension provision, placing the responsibility to prepare for retirement firmly on the end investor, it is important that clients have access to the full range of account types to efficiently manage their long term investments,” said Ian Peacock, head of UK and Ireland at IG.
IG Sipps will be administered by James Hay, which boasts 56,000 clients and £19.4bn in assets under management, using their Modular iPlan pension product and charges an annual administration fee of £195.
The IG Group is mainly known as a spread betting firm, which is how it started in 1974, but these days an increasing proportion of its revenue is generated by online trading of a variety of financial products, including derivatives, and it is now a global leader in electronic trading platforms.