Hong Kong adviser aims to triple client base within a year

Added 21st September 2016

Chief executive Phil Neilson talks about starting Just Service HK from scratch, the future of fintech and ambitions to triple his client base from 500 to 1,500 over the next 12 months.

Hong Kong adviser aims to triple client base within a year

Establishing a foothold in Labuan, Malaysia’s offshore financial centre, is a turning point for Hong Kong-based financial advisory firm Just Service HK, says its chief executive Phil Neilson.

“Hong Kong has limitations in terms of building a global business, therefore we have just had confirmation that our licence in Labuan has been approved,” he says.

Just Service was launched by Neilson in late 2014, after he spotted a gap in the market for a financial advisory firm specialising in technology.

Filling the gap

Today, the firm advises expat clients living in Hong Kong, offers back-office services to the region’s IFAs and has an in-house platform, Genius, which it plans to license to insurance companies in a bid to pick up their ‘non-serviced’ policyholders.

“While we are an advisory in Hong Kong, we are more of a fintech,” says New Zealand-born Neilson. “I tried to buy an advisory business but it is much easier – especially if you want to build a technology platform – to start from scratch, as you do not have any other baggage.”

Demand for its services has exploded over the past year, says Neilson. The firm now partners with unregulated IFAs in Thailand, Singapore and Malaysia, has $100m of assets under management and, according to Neilson, is planning to triple its client base from 500 to 1,500 over the next 12 months.

“One IFA in Thailand currently has more than 2,500 clients, and up to 300 people joining each month. That is massive growth,” he says.

Just Service works with these firms to ensure their clients receive monthly updates so that they can “see what is going on with their money”, Neilson says.

“Often these firms do not have any formalised ongoing service delivery for clients. So the idea of Just Service delivering monthly updates, market news and developing ongoing relationships with their clients is really appealing,” he says.

Which is where the licence for Labuan and plans for an office in Kuala Lumpur come in. Neilson hopes the licence in Labuan – an island off the coast of Malaysia – will attract unregulated IFA firms across Asia that will seek to team up with Just Service to gain legitimacy in the region.

“Wherever we operate we want to not only be licensed but have a ‘real presence’ as part of a professional, compliant and transparent advisory and technology business.”


Visitor's Comments Add your comment

Add Your Comment

We won't publish your address

What exactly is NEW aboiut this outdated model of renumeration?

Just Service operates a split charging structure. Its advisory service charges a fee while its IFA clients take upfront commission, of which the firm takes a percentage of the recurring revenue. - See more at: http://www.international-adviser.com/profile/1031586/hong-kong-adviser-aims-triple-client-bank/page/3#sthash.tn22Iyg7.dpuf

Posted by: Rick, 22 Sep 2016

About Author

Monira Matin

Senior Reporter

Monira joined International Adviser in March 2016 from Informa Global Markets where she worked as a eurobond reporter for over two years, covering fixed income markets. She has previously held a number of editorial positions covering politics, insurance and technology. Monira has a degree in Journalism and Economics from City University.


US equities: If you can’t beat them, join them

US equities: If you can’t beat them, join them...

European investors have been dismissing US equities as too expensive for a couple of years. But as the S&P 500 continues to outperform other equity markets, appetite for the asset class is again on the...


Ashburton International
Ashburton International

Ashburton Investments is a new generation investment...



Future Advisory Forum Hong Kong 2016
Future Advisory Forum Hong Kong 2016

Tuesday 4th October 2016

Hong Kong

Future Advisory Forum Singapore 2016
Future Advisory Forum Singapore 2016

Thursday 6th October 2016


Offshore Bond Workshop Manchester 2016
Offshore Bond Workshop Manchester 2016

12th October 2016
The Midland, Manchester

Future Advisory Forum Cape Town 2016
Future Advisory Forum Cape Town 2016

Tuesday 18th October
The Vineyard, Cape Town

Investment Strategy

Sponsored Content