Excellence in Social Media

Added 20th June 2016

International Adviser Best Practice Adviser Awards have been launched to recognise those within the industry that are, or have made, the transitions towards best practice.

Eight categories have been created for advisers to enter across six global regions; Europe, Hong Kong, the Middle East, London, South Africa and Singapore.

One of the categories for advisers to enter is:

Excellence in Social Media

 

Social media is transforming the way people engage, not just with each other but with business and commerce, including their financial advisers. It is an area fraught with regulatory, compliance and ethical issues but firms that want to engage with the modern client need to cut through these. A successful social media strategy will comprise:

  • An understanding of the platforms your clients use and want to engage with you on
  • A strategy that focuses on genuine engagement
  • Development of an effective social media policy that is responsive and compliant
  • Examples of success

To submit your entry for this category click here.

Alternatively, for more information on the other categories and their criteria click here.

  

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About Author

Mark Battersby

Editor, International Adviser

International Adviser

Mark Battersby is editor of International Adviser. He is also programme director for International Adviser events in strategic expat locations around the world, and its flagship FundLinks conference in London. Mark joined Last Word Media in February 2012, having previously worked at Citywire, Interactive Investor International, and FT Business.

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