Advisers need to take heed of behavioural factors -Schroders

Added 3rd October 2016

Financial advisers should be aware of the behavioural biases which may affect their client’s decision making, says Stuart Podmore, investment propositions director at Schroders.

Podmore believes these biases can influence the way a client feels about their investments and encourage negative outcomes. For example he notes, that when sentiment is positive in the markets investors tend to favour action and end up buying at or near the high point. He said advisers need to  do more to encourage a longer term view.

Podmore also says a recent investor survey by Schroders had  found investors had an over inflated view of their abilities to invest, underlining the importance of good advice.

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Richard Hubbard

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Richard Hubbard is the group editor at Last Word. He is responsible for the editorial content of International Adviser, Portfolio Adviser, Expert Investor and Fund Selector Asia. Richard previously worked for Thomson Reuters and has covered the financial services industry and investment themes from its offices in London, Singapore, Hong Kong and New York. Richard started his career at the Australian Financial Review in Sydney.

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