IMA figures show that total net retail sales in November of £1.4bn were below the monthly average of £2bn, with equities the leading asset class with sales of £685m and global emerging markets the best-selling sector with record net retail sales of £337m.
“Investors continue to seek diversification. In November there was continued appetite for funds with a global scope, and commodity funds also experienced their highest ever inflow,” said IMA chief executive Richard Saunders.
The £ corporate bond sector, however, saw a net retail outflow of some £215m on the month. Europe excluding UK was the least popular sector, with £230m of net outflows. North America’s unpopularity also deepened, with net retail outflows of £166m.
