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Senior departure at Friends Provident International

By Kirsten Hastings, 13 Dec 18

Chief marketing officer for Middle East and Africa to exit after five years

Who needs the new UAE promoter’s licence?

Philip Cernik is to leave Friends Provident International (FPI) following a restructure of the firm’s Dubai office, International Adviser can reveal.

Cernik has been with the life assurer, which is currently part of the Aviva Group, since October 2013. He was promoted to chief marketing officer in March 2016, having previously been head of global expatriate propositions.

The two years previously were spent at Standard Life where Cernik was international business development manager. Before that he was head of marketing at Zurich International Life.

Cernik will leave the business on 20 December but continue to provide support to the FPI team until 20 February 2019.

It is not known at this stage if there are further departures to be announced.

“I’m proud of the legacy I leave, the people and the continuing focus on improving industry standards and customer outcomes here in the UAE. I am confident that, under the leadership of Dalia Youssef (Marketing), David Denton-Cardew (Products and Propositions) and Kevin Traish (Investments), the team will continue to thrive,” Cernik said.

His departure comes ahead of the completion of the sale of FPI to RL360, which has encountered a number of hurdles.

The sale was first announced in July 2017 and had been expected to close earlier this year.

Tags: Rl360

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.