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AXA Switzerland launches bancassurance solution powered by additiv tech platform

By Mark Battersby, 8 Nov 24

addProtect gives banks direct access to the platform without the need for additional integration with existing IT systems

AXA Switzerland has launched its addProtect bancassurance offering, powered by additiv’s technology platform.

This solution allows banks to directly protect their mortgage customers against key risks with a simple plug-and-play solution, it said in a statement on 8 November.

As a seamless plug-and-play solution, addProtect gives banks direct access to the platform without the need for additional integration with existing IT systems. Its user-friendly and intuitive design allows banks to effortlessly integrate the platform into their day-to-day business operations. With the death and payment protection insurance, bank advisors have easy-to-understand products at their disposal that offer added value to customers beyond the existing offering.

The addProtect platform is now available for banks, and an initial pilot will be launched in collaboration with PostFinance.

Samuel Peter, head of partnerships at AXA Switzerland, stated: “With addProtect, AXA is responding to the growing need of customers and banks for appropriate insurance solutions where and when they are needed. The solution creates additional advisory potential and better protection for the customers of our partners’ banks. We look forward to making the solution available to other partners.”

Dieter Lützelschwab, general manager Switzerland at additiv, added: “When developing addProtect, we focused on the user experience for the customer and the bank advisor. In addition, our platform provides an easily configurable, modular insurance solution that covers the entire value chain from quotation to claims processing.”

Tags: additiv | Axa

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.