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Wren Sterling makes trio of adviser acquisitions

By Mark Battersby, 6 Mar 25

The deals add around £300m of assets under management

Wren Sterling has made a trio of adviser acquisitions adding around £300m of assets under management. 

The three firms are Investment Choices, Broadway Financial Planning and JLS Associates.

Investment Choices is a Kent-based business, will expand Wren Sterling’s growing presence in the South-East

Broadway Financial Planning is located in the Cotswolds, and it will help expand Wren Sterling’s Oxford-based team

And JLS Associates, near Perth, will join Wren Sterling’s Glasgow team.

Wren Sterling has welcomed around 520 clients in the last couple of months through three acquisitions, as it continues its strategy of acquiring profitable firms that are geographically well-positioned to support its growth.

Together, the three deals bring in over £300m of assets under management, bringing Wren Sterling’s total assets to around £9bn.

James Twining, chief executive officer at Wren Sterling said: “Wren Sterling had a strong year for acquisitions in 2024 and it’s great to get 2025 underway so decisively. Through these deals we are able to improve our client offering for both new and existing clients and bring hugely talented people into the Group for the benefit of all.

“Our dedicated integration team has the skills and experience to ensure that client and staff disruption is minimised and that advisers are given a stronger platform with which to serve their clients. We expect to complete more transactions throughout 2025 and beyond and, with our financing in place, remain eager to partner with firms that share our client first values and entrepreneurial culture.”

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.