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Old Mutual International rebrands

By Robbie Lawther, 17 Feb 20

Firm says this will help ‘further raise the profile of the value of advice’

Quilter has confirmed the rebrand of its cross-border wealth management solutions business Old Mutual International.

Isle of Man-headquartered Quilter International operates in multiple global markets, offering financial planning solutions to expatriates and local investors across the world including Africa, Asia, Europe, Latin America, and the Middle East.

The rebrand to Quilter International follows the renaming of other companies within the group, including Intrinsic to Quilter Financial Planning in 2019 and the Charles Derby Group to Quilter Financial Advisers last month.

This is a result of Quilter separating from Old Mutual in June 2018 and listing separately on the London and Johannesburg stock exchanges.

Raise the profile

“Our rebrand to Quilter International is a natural next step in our journey and a further opportunity to harness the strength of the Quilter brand,” said Peter Kenny, chief executive of Quilter International.

Michelle Andrews, chief marketing officer at Quilter, said: “The Quilter brand already has substantial heritage in the international markets thanks to Quilter Cheviot.

“Now with the addition of Quilter International, we are able to further raise the profile of the value of advice and the benefit of wealth management in the international cross-border markets.”

Tags: Old Mutual | Quilter

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.