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Axa unveils Hong Kong wellbeing platform

By Robbie Lawther, 16 Jul 20

Firm hopes to inject more positivity to the people in the region amid fight against covid-19

Insurance giant Axa has launched a wellness platform in Hong Kong to offer a range of programmes and services covering physical and mental wellbeing and chronic disease management.

Clients can access the Axa BetterMe services through the Emma by Axa app and start enjoying the services anytime, anywhere.

“The full suite of services will equip our customers to become stronger and more resilient,” said Andrea Wong, chief marketing and customer officer at Axa Hong Kong and Macau. “We want to help them rise to any challenge with confidence and become a ‘better me’.

“Moreover, Axa hopes to inject more positivity to the people of Hong Kong amid the fight against covid-19.”

Offering

Axa BetterMe offers close to 20 physical and mental health services, including:

  • Mind charger — A mindfulness meditation tool with selective modules guided by the renowned yoga instructor, Margaret Chung;
  • Axa goal — An annual step challenge programme that rewards users for living a healthier lifestyle by tracking the number of steps achieved each day;
  • Symptom checker — A 24-hour health encyclopaedia, from which people can get health information, understand the possible symptoms of different diseases and easily interpret the possible implications of symptoms; and
  • Axa diabetes and three-highs management — A 1-year customised programme that combines personalised dietary advice, physical training and health education to help manage diseases and improve the health of participating customers.

Tags: Axa | Hong Kong

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.