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Wealthbrix appoints Apex Group to support next-gen wealth management offering

By Beth Brearley, 9 Oct 25

Apex Group will provide fund administration and transfer agent solutions

Dubai, United Arab Emirates - February 14, 2020: Gate Avenue with The Dubai International Financial Centre DIFC in downtown Dubai United Arab Emirates at sunset time

Apex Group has been appointed as asset service provider for Wealthbrix Capital Partners’ Dubai-domiciled fund.

New independent wealth management firm Wealthbrix, which launched in June, was founded by senior bankers to serve globally mobile clients, with a focus on the mid-tier millionaire (MTM) segment and ultra-high-net-worth individuals.

Wealthbrix plans to launch funds and discretionary portfolio mandates in its first year with a goal of reaching US$7bn of assets under management within five years.

Apex Group will provide fund administration and transfer agent solutions, powered by platforms Paxus, Tocan, and Apex Connect.

Christiane El Habre, regional director, Middle East, at Apex Group, said: “We are proud to partner with Wealthbrix as they establish their presence in one of the world’s most dynamic financial centres.

“DIFC is a hub for innovation in wealth management, and this mandate underscores our ability to deliver trusted, technology-enabled fund administration and custody solutions to support ambitious, next-generation managers.”

Rajesh Khanna, CEO of Wealthbrix, said: “Wealthbrix was established to serve the new generation of wealth creators – from mid-tier millionaires to ultra-high-net-worth individuals – with a model that is independent, transparent, and anchored in institutional discipline.

“Guided by the D33 vision, our focus is on enriching and expanding Dubai’s financial ecosystem. This would entail providing clients with greater access to bespoke portfolios, expert advice, diverse financial products and rigorous governance.”

He added: “Partnering with Apex Group gives us the global platform and regional expertise to deliver on this promise as we scale our business from DIFC.”

This article was originally published on our sister site Investment International.

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.