Financial services group Quilter has renamed its UK investment platform business Old Mutual Wealth.
The rebrand to Quilter follows the renaming of other companies within the Quilter Group, including its multi-asset investment business, which became Quilter Investors in 2018, and its financial advice business, which became Quilter Financial Planning in 2019.
The Quilter name originates with the group’s discretionary investment management business Quilter Cheviot.
The rebranding is a result of Quilter separating from Old Mutual in June 2018 and listing on the London and Johannesburg stock exchanges.
Steven Levin, chief executive of the Quilter platform and Quilter Investors, said: “The rebranding of Old Mutual Wealth to Quilter means all our businesses now harness the strength of the Quilter brand, which already has substantial recognition in the UK thanks to Quilter Cheviot.
“We are incredibly proud of the heritage of the Quilter platform as a market innovator, with a passion for supporting advisers and customers.
“It is a business which has shaped the modern platform market in the UK and following our recent technology upgrade, we are reigniting that culture of innovation as Quilter.”
