Online investment service Wealthify and wealth management firm LGT Vestra have entered into a partnership.
The cooperation will see the two companies create and unveil a “low-fee” investment alternative available to advisers whose clients’ capital does not “warrant its standard advice fees”.
Customers will be redirected to Wealthify’s digital platform to access a non-advised, discretionary investment solution consisting of a model portfolio powered by LGT Vestra.
They will be able to choose between five risk profiles which invest in a range of either passive mutual funds or active ethical funds, the two firms said.
The asset allocation and fund selection processes will be carried out by LGT Vestra, with the platform and customer care provided by Wealthify.
Adviser challenges
Simon Holland, chief product officer at Wealthify, said: “As a purpose-led business, we are committed to inspiring anyone to build their future wealth. Our latest partnership with the well-respected LGT Vestra helps us do just that, by making investing accessible and affordable to those who might not have been serviced by the brand previously.
“From the outset, LGT Vestra recognised the challenges faced by advisers in terms of how to service smaller clients, and how to engage with the next generation. Together, we’ve built the perfect solution, mapping exclusively to their models, with our proven technology and customer-centric focus at its heart.”
Tony Allan, partner and head of business development at LGT Vestra, added: “We are excited to partner with Wealthify to provide advisers with an investment solution for next generation clients.
“Sharing our investment expertise via the Wealthify app will allow advisers to retain future clients who they may otherwise not have been able to service. We’re committed to servicing the IFA community and are excited to leverage the technological developments provided by Wealthify.”
