Sussex advice firm Pembroke Financial Services and Brighton-based Antrams Financial Services have merged under the Pembroke Financial Services brand.
The enlarged business will manage a combined £1.5bn ($1.9bn, €1.7bn), with a team of over 100 people across Sussex.
It will continue to provide a range of financial services, including pre-and post-retirement planning, mortgage and investment advice as well as life assurance services.
More recently, Antrams established discretionary investment manager Pier Financial Investments to provide its clients with low-cost portfolios.
Both Pembroke Financial Services and Antrams Financial Services have received investment from Sussex-based Cow Corner Investments in recent years.
Stephen Antram, chief executive at Antrams Financial Services, said: “As scale becomes increasingly important in financial services, our firms working together as Pembroke Financial Services, backed by support and ongoing investment from Brighton-based Cow Corner, puts us at the forefront of the sector in this region.”
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At the same time, Mark Rockliffe has joined Pembroke Financial Services as managing director.
Rockliffe has held senior roles at Zurich, F&C, SEI and Heartwood Investment Management. Since 2018, he has managed his own consultancy business, advising the boards of several investment management, financial planning and fintech firms.
Keith Relf, founder and managing partner at Pembroke Financial Services, added: “I could not be happier that the Pembroke brand will continue under Mark’s stewardship. I’ve known Mark for the best part of 30 years and I know that he, like me, will put the client at the very heart of everything we do.
“He has the personality, knowledge, professionalism and integrity to make a superb leader and I, for one, will be delighted to work with him over the coming years. Pembroke is in safe hands and will be forward-thinking as well as caring – and I couldn’t ask for more than that.”
This comes several years after International Adviser reported Pembroke Financial Services acquired IFA business GMIFC for an undisclosed sum.
