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Sun Life rolls out insurance plan for HNWs in Singapore

By Robbie Lawther, 18 Jul 23

There has been a ‘growing trend’ where clients are seeking investment elements within their policies

Singapore

Sun Life Singapore has launched SunBrilliance Indexed Universal Life aimed at affluent, high-net-worth (HNW) and ultra-high-net-worth (UHNW) client segments in the Lion City.

SunBrilliance Indexed Universal Life follows Sun Life Singapore’s previous plan Future – S Whole of Life policy.

The features of SunBrilliance Indexed Universal Life include:

  • Lifetime coverage for protection;
  • Legacy plus allows the death benefit to be paid out in annual instalments up to 10 years; and
  • Smoothing investment volatility with dollar cost averaging which spreads the premium allocated to the indexed accounts to create index segments over 12 months.

Michael Wei, chief partnership and marketing officer at Sun Life Singapore, said: “Across Sun Life’s integrated HNW platforms in Singapore, Hong Kong and Bermuda, we observed an increased interest in exploring alternative life insurance protection solutions amid a backdrop of volatile macro-economic conditions and a global rise in interest rates.

“There’s also been a growing trend of investment savviness where clients are seeking investment elements within their policies while wanting to enjoy lifetime coverage.”

 

Tags: Singapore | Sun Life

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.