Mike Hughes will join the company ahead of the launch of the platform, which is due to take off in the second quarter of this year.
As reported by International Adviser last month, Novia Financial has around £3.2bn in assets on its UK platform. The wealth manager’s new platform will be offered through Novia Global, a new venture in which investors will have a majority share.
Previously Hughes took on senior roles at Castle Trust and Burns Anderson, and he currently works as a non-executive director at Origen Financial Services, a subsidiary of Aegon UK.
In his new role he will build and develop Novia’s international sales team and its marketing strategy to the key target expat markets.
“Novia Global is in a fantastic position to bring much needed transparency to the traditionally opaque structure prevalent in much of the offshore investment business markets,” said Hughes.
“The offshore market is ripe for a modern technology platform, similar to those that were introduced and started to transform the UK market more than a decade ago and that are now dominating the investment space.”
Novia’s latest offshore offering will provide a transparent platform for international clients through financial advisers, trustees, private banks and discretionary fund managers.
