Jeffery will have responsibility for developing MoneyFarm’s ‘mobile first’ approach, which will allow investors to manage every aspect of their wealth portfolio from a mobile device. He will also be responsible for developing the mobile app the investors use.
According to MoneyFarm, up to now UK-based financial services firms have only made a small slice of their services available to users on mobile devices.
UK fintech leader
Jeffrey spent the past three years as chief technology officer for music site Last.fm; having previously worked as chief software architect for online betting exchange Betfair for nine years.
He said: “I’m delighted to be joining the MoneyFarm team ahead of its ambitious plans to become a leader in the UK’s fintech space. The brand’s ‘mobile-first’ approach is almost unique in UK financial services and is set to be a major part of revolution in how FS companies deliver their services.
“It is that commitment to technology and customer service that has already put MoneyFarm into a market leading position in Italy.”
Key differentiator
“MoneyFarm sees technology as a central function of its business and a key differentiator. Unlike competitors, we see in-house development of our own proprietary technology as key to that. It is hard to deliver innovative technology that will deliver the very best in customer service if you are reliant on off-the-shelf technology.
“It is that commitment to technology and customer service that has already put MoneyFarm into a market leading position in Italy,” Jeffrey added.
Giovanni Daprà, co-founder & chief executive of MoneyFarm, said: “We are delighted that David is joining us. He shares the same passion for delivering ever better customer service through user friendly technology as we do. David’s experience helping to lead one of the original fintech giants from early days to international giant is going to be enormously valuable to us.”
Founded in 2011 and launched in 2012, MoneyFarm will be regulated in the UK by the Financial Conduct Authority and in Italy by the Bank of Italy and FCA-equivalent body CONSOB.
