Praemium’s international platform, which is based in Jersey, allows adviser firms and investment managers to deliver discretionary fund management to their clients, whether that is running their own portfolios, making use of other discretionary fund managers or utilising the Praemium Smartfunds range.
“We see the UAE as a key region promote both our platform and investment services,” said Rebecca Murphy, director of sales and marketing for Praemium.
Murphy said the company had no plan to operate or manufacture any services or products in the UAE, the office was purely to provide sales and marketing support to IFAs.
To cover the UAE, the company has hired Michael Langton, formerly with IVCM, the rebranded name for Brooklands, who will report to Ben Lester, Praemium’s regional sales manager for the Middle East and Africa.
Established in Australia in 2001, Praemium manages or administers more than £50bn ($75bn, €71bn) of investments globally across in excess of 300,000 accounts.
It has offices in Australia, Jersey, Hong Kong and the UK, where it has been present since 2008.
