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aberdeen rebrands multiasset

24 Feb 12

Aberdeen has changed the name of its multi-asset and multi-manager arm to Aberdeen Solutions to “better reflect the component strategies” and to appeal to intermediaries’ increased outsourcing of investment decisions.

Aberdeen has changed the name of its multi-asset and multi-manager arm to Aberdeen Solutions to "better reflect the component strategies" and to appeal to intermediaries' increased outsourcing of investment decisions.

The group, which distributes its products globally, said it would also emphasise its capability in combining investment tools to meet clients’ needs, whether expressed as a relative, absolute or real return, or a liability driven outcome.

It said within Aberdeen Solutions it currently manages £24bn in a range of pooled fund and segregated mandates.

These fall within its multi-asset, multi-manager, passive, fund of hedge funds, fund of private equity funds and pan-alternatives strategies.

Anne Richards, chief investment officer at Aberdeen, said: "In the wake of the financial crisis, there is significant interest from both institutional and retail investors in multi-asset or multi-manager solutions and outcome orientated investment.

“Aberdeen solutions is well placed to cater for this growing demand with a broad range of pooled products and the expertise to construct bespoke portfolios."

Recently Aberdeen launched the Aberdeen Diversified Growth Fund in the UK to complement its existing Aberdeen Multi-Asset Fund and Aberdeen Managed Distribution Fund.

Tags: Abrdn

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.