The research comes from Alquity Investment Management which runs a specialist Africa fund aimed not only at generating profits, but at helping to build sustainable and environmentally sound businesses across Africa.
According to its research, 82% of advisers said they are likely to consider recommending Africa as an investment destination for clients.
Furthermore, Alquity said, while investment performance remains the number one objective, 77% of advisers now consider whether an investment is sustainable when making the investment decision.
In addition, 65% of advisers also consider the degree to which the investment provider has a clear social responsibility model as a relevant factor in an investment decision.
Alquity chief executive Paul Robinson said: “We are really encouraged that financial advisers clearly recognise the potential of Africa as an investment destination as well as the importance of sustainability in reviewing investment opportunities.
“We have also shown over the last three years that it is possible to make a real difference in local communities without impacting investment returns in any way.”
In addition to employing a model which invests in sustainable companies, Alquity also donates 25% of its own revenues to create jobs “and transform lives in communities across Africa”.
To read more about Africa click here to read Game on in Africa April’s Country Profile for IA
