Swedish wealth group Söderberg & Partners is setting up an independent financial advice and investment management business in the UK.
Söderberg & Partners will offer financial advice and investment solutions through its partnerships in the UK. It will conduct its UK operations under the sub brand Söderberg & Partners Wealth Management.
With access to over 4,000 funds, and supported by Söderberg & Partners’ in-house investment research team, the group intends to make available investment solutions via a technology-led proposition.
To lead the UK arm, Söderberg & Partners has appointed Bill Vasilieff and Nick Raine as chairman and chief executive of the operation. Vasilieff was co-founder and chief executive of platform Novia, and Raine was former chief operating officer for Novia.
Vasilieff, who has been “lured” out of retirement, said: “When Gustaf [Rentzhog] approached me and explained the depth of the proposition, I immediately saw it as truly innovative and unique in the UK adviser market. I am very excited to be involved in the launch into the UK.”
First choice in UK
Established in 2004, Söderberg & Partners manages over £60bn ($73.2bn, €68bn) of clients’ investments and employs 3,000 people in seven countries.
Gustaf Rentzhog, group chief executive at Soderberg & Partners, said: “There is strong and growing demand in the United Kingdom for high-quality financial advice. Söderberg & Partners has a track record of enabling advisers and their clients to plan and invest for better financial futures.
“Advisers and their clients want a responsible, long-term partner in the UK. It is our goal to become their first choice.”
Per-Olof Soderberg, chairman of Soderberg & Partners, said: “There are strong cultural, economic, and historical ties between the UK and Scandinavia. As other Swedish companies have demonstrated, the UK is receptive to a values-led, long-term approach to business.
“We are proud and pleased to enter one of the world’s most important and sophisticated financial services markets.”
