Ten challenges facing global asset managers
By Mark Battersby, 6 Jan 16
In the latest in a series of viewpoints from prominent industry figures, Nigel Watson, sales director of VAM Funds, sets out what he sees as the key challenges and opportunities for global asset managers in 2016 and beyond.
Having a clear business strategy
Asset management is an increasingly competitive sector and businesses without a clear strategy are unlikely to succeed.
Simply having some half decent funds is not enough. A detailed business plan with a clear articulation of goals and strategies to achieve them is essential. This requires a thorough understanding of your target markets, segmented by distribution channels and investor type, such as adviser, wholesale and institutional, with a matching service proposition catering to the needs of each.
In the past this may not have always been the case but any firms that do not do this could be on borrowed time.
Tags: Nigel Watson | UCITS | VAM
