Demands on investment managers rising: CFA survey
18 Feb 16
Retail and institutional investors share the view that financial professionals are falling short on the issues of fees, transparency, and performance, according to a new survey by the CFA Institute, the global association of investment professionals. The institute surveyed 3,312 retail investors from 10 countries and 502 institutional investors from six countries between October and November 2015.
Click on the arrows in the picture to see the main findings.
The survey found extensive evidence of just how much investment management is a people business.
Retail investors identify their financial adviser as their most trusted source of investment advice.
In addition, 28% of institutional investors and 30% of retail investors said they would pay more for a firm that employs investment professionals with credentials from respected industry organisations.
Meanwhile, retail investors indicated that it is more important to have “people I can count on” than “a brand I can trust” by a two-to-one margin.
Only China and India were exceptions to this.
This suggests that to investors an investment firm’s brand is only as good as its people, which is an important consideration for investment firms when investing in human capital.
