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Financial advisers’ image improves in UAE

By Laura Purkess, 2 Sep 25

Influencers have taken the top spot for the most distrusted profession.

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Independent financial advisers’ image has improved among UAE residents, a new survey suggests.

The annual Worst Reputation in the UAE survey by Insight Discovery found influencers took the top spot for the most distrusted profession, while bank-based advisers and independent financial advisers improved their positions from 2024.

Financial advisers fromBanks reduced from 12% of people finding them the least trustworthy profession to 5%, while independent financial advisers reduced from 7% to 5%. 

“Bank financial advisers face scepticism, ranking among the least reputable for Emiratis (9%) and Abu Dhabi residents (8%), while independent financial advisers fare little better among Westerners (11%) and high-income earners (9%).”

Tags: UAE

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.