Cushon has acquired financial education specialist Better with Money to “to provide a better financial future for everyone”, the firm said.
The fintech pension and savings provider currently delivers financial education to employees of its clients, which together with its app and its automated investment monitoring service, CushonMe, delivers a digital end-to-end financial wellbeing solution.
Better with Money works with employers around the country to provide their staff with financial education solutions including webinars, one-to-one money guidance sessions and podcasts. It has a regional team of trainers and provides financial education to more than 40 employers.
Following the deal, Better with Money will continue to operate as a separate brand within the Cushon group under the leadership of director Sarah Steel.
It will also continue providing solutions to its existing client base as well as to the 250 blue chip corporate clients of the wider Cushon Group.
The financial terms of the deal were not disclosed.
Crucial role
Ben Pollard, chief executive and founder of Cushon, said: “Financial education has a crucial role to play in getting people engaged with savings and pensions, and we want to ensure we’re offering tailored and relevant guidance to our customers.
“Our new offering will be key to supporting them on their savings journey and getting even more people engaged with their money. We’re excited to welcome the team on board so together we can deliver financial education that brings money matters to life in an accessible, interesting and fun way.”
Sarah Steel, director of Better with Money, added: “Our mission will always be to help more people be ‘Better with Money’ through engaging financial education. Joining the Cushon group helps us achieve this ambition.
“Not only will we be able to reach more people through supporting the growing number of employers in Cushon’s client base but we can develop our services to include Cushon’s innovative technology-led financial wellbeing solution so we can help more people, faster.
“With financial wellbeing high on the corporate agenda, this is a great time to join such a forward-thinking and growing brand so we can support employers right across the country improve their staff wellbeing offering.”
