First Wealth, the financial planning business that historically targeted business owners and entrepreneurs in London and and the Southeast, has launched a Sports and Entertainment division led by Jess Biggs.
Biggs joins from Evelyn Partners, bringing specialist experience in supporting elite clients across the sports, entertainment and creative industries.
The new division intends to deliver financial planning, protection and coaching to clients whose careers are intense, fast-moving and often short-lived.
Biggs said: “From Premier League footballers to global musicians, the need for specialist advice has never been more urgent. Yet traditional wealth firms are still offering one-size-fits-all solutions. Athletes, performers and creatives face unique challenges, including short career windows, intense pressure, complex income and high visibility. They need a plan that’s personal, flexible and protective. We’re building exactly that – bespoke, grounded, human advice that gives confidence and control.”
The new offering will be built on the company’s “Measure Wealth by Wellbeing” framework/philosophy that views money not as the goal but as a tool to live well, support loved ones and create lasting impact.
Anthony Villis, Managing Director, said: “Jess brings energy, clarity and a fierce commitment to progress. She understands the value of real relationships and shares our ambition to build a firm that puts people, not process, at the centre. At First Wealth we back our people. That’s how innovation happens, and it’s why this new division is so exciting.”
First Wealth is a Certified B Corp. Earlier this year, Marlborough announced that it had taken a minority stake in First Wealth, which at the time counted some 25 staff, including eight financial planners, and managed some £480m of assets for around 600 clients and their families.
At the time, the investment was stated as to be used for recruiting additional staff, among other objectives.
