Goldman Sachs’ three factors driving EM millennials
By International Adviser, 19 Nov 17
A report by Goldman Sachs Asset Management into the impact of millennials in emerging markets (EM) has identified three key trends for this increasingly affluent group.
The report titled How Millennials are Changing Emerging Markets notes that 86% of the world’s millennials1 live in emerging markets.
China and India account for over 400 million – more than the combined working population of the United States and Western Europe3.
Consumer behaviour and consumption patterns are changing and new industries and opportunities are emerging, driven by wealth creation and the impact of the millennial consumer, according to Goldman.
Researchers for the asset manager have identified potential investment opportunities across three key themes: digitalisation, leisure and experience, and premium brands.
1. Digitalisation
Tech-enabled consumption in EM could continue to outpace that of the US, setting the stage for e-commerce platforms to thrive and creating opportunities across the supply chain including delivery and logistics companies.
Tags: Goldman Sachs
