The new range is made up of one global fund and five regional products: US, emerging markets, pan-European, Europe excluding UK and Asia excluding Japan.
Managed by Blackrock’s systematic active equity team based in San Francisco and London, the managers will use big data and machine learning.
It has a set ongoing charges figure (OCF) range between 30-60 basis points, which, Blackrock says, allows investors to rethink the way they allocate their portfolio risk or fee budget.
Blackrock said the introduction of the range in Europe follows its successful launch in the US last year.
The team also uses alternative data sources, including earnings calls, internet traffic and satellite images, to aid investment decisions.
The fund range is aimed at investors seeking long term capital growth and consistent outperformance of the benchmark. All six funds screen the social and environmental footprints of the companies in which they invest.
Blackrock said the Advantage Series is part of the four suites that comprise its Active Equities platform: Systematic Alpha, High Conviction, Specialised Outcomes and Thematic.
The funds sit in the ‘quantitative active’ strategy area of the investment spectrum, with index strategies at one end and higher conviction alpha seeking strategies at the other.
