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Nordea bolsters life and pension arm with acquisition

By Robbie Lawther, 15 May 23

In a bid to grow its offering in the savings market

Banking giant Nordea has completed the purchase of Swedish digital pension broker platform Advinans for an undisclosed sum.

The acquisition strengthens Nordea’s life and pension offering in Sweden and accelerates the bank’s strategic ambitions within savings.

Going forward, Advinans will be integrated into Nordea and operated under the Nordea brand.

Snorre Storset, head of asset and wealth management at Nordea, said: “We are very pleased to finalise the acquisition and welcome our new colleagues and customers to Nordea. Our corporate customers in Sweden will benefit from Advinans’s advanced digital platform, which will simplify their pension administration. Combining the digital platform with Nordea’s pension offering will create an even stronger customer experience.

“Our strategic plan is to grow in profitable business segments and build scale in the savings business. Our recent acquisitions of Nordea Pension in Denmark (previously Topdanmark Life) and Advinans showcase our ability to deliver on our strategy and provide a broad product and service range to customers in different stages of their lives, through advanced digital platforms and a broad branch network.”

The acquisition will have no material impact on Nordea’s financial performance.

Tags: Nordea

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.