The move comes as the bank looks to access key markets in Asia, the Middle East, Russia and the United States, something it believes it can do from London, which it describes as a “wealth management and investment fund hub”.
François Reyl, CEO of the Reyl Group, said: “We will focus on providing services to a diverse, international, high-net-worth client base. Reyl London will become a showcase for all of the Group’s activities, from the distribution of our investment fund range, managed by Reyl Asset Management, to our private office services, led by Reyl Private Office, and our investment banking activities.”
Ladislas Safyurtlu has been appointed managing partner of the London office. He has been with the firm since 2007, and has been involved in international development as well as being a member of the investment committee. Prior to joining Reyl, Safyurtlu worked for Pictet Asset Management, Morgan Stanley, and Credit Suisse in offices across Europe and in New York.
The Bank already has a strong international presence, with offices in Paris and Luxembourg, and a subsidiary in Singpore. In 2011 it increased its presence in Asia through a joint venture with Samena Capital Group in Hong Kong. It also created Reyl Overseas, a Zurich-based company which is intended to respond to the needs of US taxpayers living in Switzerland and abroad.
