United Overseas Bank (UOB) is expanding its range of digital wealth management solutions as it sets out to serve more of the affluent consumers in the Asia Pacific region.
The bank has designed a suite of digital wealth solutions to enable customers to protect and to grow their assets easily, using just their mobile phone.
According to the Bank’s research, more than six-in-10 consumers in the region said they prefer online channels to apply for simple banking products.
However, in Singapore alone, where banking services are easily accessible, more than seven-in-10 Singaporeans said they are not investing as much as they should and have surplus savings in their emergency fund.
Jacquelyn Tan, head of group personal financial services at UOB, said: “Our deep understanding of our customers enables us to anticipate their needs and behaviours and drives us to create the progressive solutions that help them achieve their financial goals.
“The pandemic was a tipping point for digital financial solutions as more UOB customers embraced the convenience of online channels to transact and to grow their wealth.
“While the barriers to accessing digital financial solutions have lowered, our research has shown that consumers can feel overwhelmed by a plethora of products. Our approach is to guide customers to the solutions that make the most sense for their financial goals and we use a combination of human expertise and technology to do so.”
