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SSAS and tax adviser WBR Group acquires actuarial consultancy firm 

By Mark Battersby, 7 Feb 25

Censeo will be rebranded as WBR Actuarial Limited on 1 April 2025

WBR Group, the UK’s largest independent provider of SSAS services and tax experts, has acquired Censeo Actuaries & Consultants Limited for an undisclosed sum.

Censeo will be rebranded as WBR Actuarial Limited on 1 April 2025, with the actuarial business becoming a separate legal entity wholly owned by WBR Group.

Founded in 2004 and based in Salisbury, Censeo has built a strong reputation in actuarial, investment and pension consultancy services.

With this acquisition, WBR Group continues to build on its strategy of growth through acquisition and diversification, enhancing its expertise and expanding its service offerings.

WBR Actuarial Limited will provide clients with a comprehensive range of services, including:

• SSAS and DBSSAS actuarial services

• Full services for ‘smaller’ defined benefit pension schemes (generally fewer than 1,500 members or under £50M in invested assets):
o Pensions administration and treasury
o Scheme actuary services
o Investment consultancy
o Pensions consultancy
o Trustee training

• Funeral plan trusts

• Pensions on divorce

Three qualified actuaries, including managing director Gail Higgins, will join WBR Actuarial forming a strong team of nine professionals including five chartered actuaries, operating out of the WBR Group office in Salisbury.

David Downie (pictured), managing director – SSAS and Actuarial of WBR Group, added: “We are thrilled to see Censeo and its team join the WBR Group. This is an exciting new chapter for us and we will continue to grow our presence in the actuarial sector. Gail and her team bring a wealth of experience to the Group, enabling us to continue providing excellent service to both current and new clients.”

Gail Higgins (pictured), managing director of Censeo, said: “Having spent over 40 years in the profession, the last 20 running Censeo, I have been privileged to work with a range of loyal clients and staff. I am confident that this acquisition aligns with our ethos and is the right fit for the business. The entire Censeo team remains committed to providing exceptional personal service to our clients and everyone is excited to become part of the WBR Group.”

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.