In February, Standard Life announced it was planning to build a wholly-owned, financial planning business to meet a growing need for advice from its customers.
The company said the launch of 1825 represented an exciting new chapter for Standard Life and combines the strength of one of the UK’s oldest financial services brands with a modern approach to financial advice.
“Building on our 190-year heritage while signposting our new advice services, we’re introducing 1825 as the brand name of our financial advice business,” said Steve Murray, chief executive of 1825.
1825 will offer a full range of financial planning services, including advice on protection, trusts, tax, wealth management and retirement planning as well as day-to-day cash and borrowing.
It will also offer a wide range of investment options, with funds from leading asset managers from across the market and portfolios specifically designed for 1825 with asset allocation and fund selection provided by Standard Life Wealth, with support from Standard Life Investments.
Murray said: “There is a capacity crunch in the UK advice market, with many people unable to access the advice they want. By cutting through the complexity, we’re aiming to help our clients better understand their financial situation to achieve their aspirations and goals.”
