London-based Addidi Wealth has joined advisory business Progeny.
Addidi, which specialises in offering wealth management services to women, said joining Progeny will allow it to grow its wealth advisory services and its legal and tax advice offering.
The wealth firm was founded in 2006 by Anna Sofat, current chief executive of Addidi, and her husband.
Sofat recently launched the ‘Are You In?’ campaign aimed at shifting the culture within financial services towards a more equal, representative and transparent sector.
Boosting representation
Sofat said: “Progeny have brought together financial, legal and tax advice under one roof for the first time in the UK, so who better to partner with in extending Addidi’s vision to a wider audience and effecting real change in democratising the financial services space?
“Currently, around 90% of female clients say that they feel underrepresented and unsupported by the financial industry as a whole.
“Together with Progeny, we aim to change that.”
Neil Moles, chief executive of Progeny, said: “At Progeny we are always looking ahead, developing strategies to adapt and evolve the way our business operates to ensure that we are creating opportunities for others and leading the industry towards a better future.
“As such, we are delighted to welcome Anna and the Addidi team to Progeny, to strengthen our financial planning offering and pursue an agenda of equality and inclusivity in financial advice.
“We look forward to working together to transform the way this industry operates for the benefit of investors, as well as the next generation of professionals.”
