We are without doubt heading towards more and more digital connectivity. Indeed experts say no-touch interfaces will soon combine with an array of sensors and intelligent back-end systems to form an Internet of Things. It will mean we are constantly connected to the digital world, and the things, around us. Technology will become inextricably linked to everything we do – there’ll be no turning on and off, our daily lives will be one long connection to all of our devices, appliances, entertainment systems, educational apps and communication systems. Essentially, actual and virtual reality will merge. Whether that is by way of implanted chip technology or through an external driver remains to be seen, but there’s no question that it will happen – it’s already started, just look at the Apple Watch and Microsoft’s HoloLens, plus don’t rule out the return of Google Glass in a different guise.
Those operating in the international life industry will have to not only accept these innovations but embrace them and integrate them into the way they do business. Online applications, online policy servicing, it’s no longer a perk but a necessity. If the client is constantly connected then so should we be. Perhaps we will have to develop and use intelligent technology in order that we can provide a service to our advisers and clients as and when they require, rather than within the normal hours of work? To some extent this is already happening with online dealing and applications but it’s likely this is just the start of the journey.
Increased connectivity, however, will pose some very real questions regarding privacy. Recent high profile cases of celebrity cloud accounts being hacked and nude pictures revealed only served to highlight the tip of the iceberg. If, within a decade, we’re living our entire lives and running all of our business online, what will protect us from having our entire lives hacked and exposed?
Privacy tools and technology will have to keep pace and, no doubt, this is where the boom industry will arise.
There’s more, obviously. We’ve not even covered the implications of Big Data, 3D printing and nanotechnology – we’re clearly living through exciting times.
But while keeping pace is going to be an imperative, there’s a flip side to the coin. What is going to make a company stand out in this crowded technological landscape?
We believe it’s the human touch.
RL360° has built its reputation on its technological advancements but has never, ever lost sight of the need to do business face-to-face. In this fast-paced world it is that which will give us the edge.
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