Global asset manager Schroders has joined forces with US banking giant Citi to unveil a digital tool for the bank’s wealth management clients across Asia, the Middle East and Europe.
InvestIQ was developed by Schroders alongside behavioural scientists and will be available to Citi’s clients with assets around $100,000 (£77,000, €89,000) up to $10m in Singapore, Malaysia, UAE, the UK, Thailand, Indonesia, Philippines and Poland in the first half of 2019.
It will be gradually rolled out in more Asian markets in the second half of 2019.
Lieven Debruyne, chief executive of Asia Pacific at Schroders, said: “Enabling investors to explore the impact of emotions in investment decision-making and providing them with strong educational content is crucial in helping them set proper investment goals.
“We believe this is an effective channel to improve their awareness, knowledge and behaviours necessary to make sound investment decisions.”
Details of the tech
The tool combines the science of behavioural finance and investment education, which will enable Citi’s clients to better understand how their personality could impact their investments.
InvestIQ analyses the user’s investment personality, strengths and weaknesses, as it categorises them into four investment characters and shows how they measure against nine behavioural traits.
This will help them make “more informed, well-rounded investment decisions”, the firm said.
