Insurance giant Zurich has created a WellCare business to expand the group’s existing health and wellbeing initiatives around the world and apply a global approach to their development.
The business aims to provide retail, SME and commercial insurance customers with health and wellness solutions tailored specifically to their needs.
The WellCare offering will give customers the freedom to choose core and optional elements, so they can personalise their approach to improving their physical and mental health.
It will:
- track and assess customers’ activities;
- give ideas on how to get healthier;
- offer coaching and diagnostics tools;
- facilitate clinical services to assist in managing chronic conditions; and
- give insurance solutions.
Management
The firm has appointed Helene Westerlind as chief executive officer of Zurich WellCare to develop and execute the global strategy.
In addition, she will establish a distribution network by leveraging internal channels and collaborating with external firms.
She joined Zurich in Stockholm in 2003 and most recently was global head of international programmes within the commercial insurance business.
“The WellCare business is a perfect example of how Zurich is bringing to life its customer-focused strategy, shifting toward prevention and providing innovative services beyond traditional insurance protection,” Westerlind said.
“Our goal is to empower customers to improve their health and wellbeing, using technology and data in a responsible manner.”
Details
Zurich WellCare will start with an offering for retail customers and plans to introduce solutions for SME and corporate customers later this year.
The retail offerings will be introduced in selected markets in Asia, Latin America and Europe in the coming months.
