Sydney-headquartered Ignition Advice has continued its growth plans with a move into the UK market, establishing teams in London and Edinburgh.
The firm said it looks “forward to bringing the UK market live digital advice solutions for insurance, pensions and wealth in 2021”.
It first gained a European presence in Dublin in 2017.
Mike Giles, co-founder and group chief executive of Ignition Advice, said: “Ignition Advice is well experienced in operating within local regulations, including the pre- and post-trade transparency requirements of Mifid and the consumer protection standards for insurance firms under IDD.
“As part of the move into the UK, we are further localising all products for the UK market, over layering UK Financial Conduct Authority regulatory standards to meet the needs of British clients.”
Terry Donohoe, chief executive of Europe at Ignition Advice, said: “By bringing advisers and their clients together on the one advice platform, we enable our partners, financial institutions, to truly scale their advice propositions.
“With rapid implementation times and great user experiences, the Ignition Advice platform provides the flexibility demanded by financial institutions.”
Bolster team
David Hempson has joined the company as business development director for UK, where he will launch and lead Ignition’s sales effort in the country.
He was previously client relationship director at EValue and head of third-party sales at FE Fundinfo.
Hempson added: “Ignition’s proven digital advice technology and the strong appetite from UK financial institutions for customer first digital engagement advice solutions make an exciting combination.
“The challenges of 2020 have accelerated the need for digital solutions and Ignition Advice is perfectly positioned to help.”
