UK investment firm AJ Bell has acquired the Adalpha group of companies, including Ad Alpha Solutions, for an undisclosed sum.
Adalpha is currently developing a mobile-focused platform proposition for financial advisers.
All of Adalpha’s staff will transition to AJ Bell.
AJ Bell believes that the platform “has the potential to complement the company’s existing adviser platform business AJ Bell Investcentre”.
‘Broaden offering’
Andy Bell, chief executive of AJ Bell, said: “Financial advisers need a variety of propositions to match a diverse range of client needs.
“The Adalpha team are working on a simplified, mobile-focused platform service that will broaden our offering to financial advisers and help them service a wider base of clients.”
Dave Tanner, chief executive of Adalpha, added: “Our vision has always been to develop technology that helps financial advisers service a greater number of clients. Advisers should have the choice and capability to deliver their service remotely or face-to-face.
“As part of AJ Bell, we will be able to further develop our mobile led services and help increase clients’ engagement with their adviser.”
