Prior to joining FE, Choi was assistant vice president within the Asia wealth management division of Manulife Financial for over two years.
He was previously the senior sales manager and then the head of marketing at Zurich International Life in Hong Kong for nine years. He has been credited for much of their success within the IFA market segment.
"It is great to be able to attract someone as highly respected and experienced as Hon Wah and underscores FE’s ambition and commitment to the Asia business," Li said.
FE is a leader in the provision of investment data, software tools and performance analysis to the financial services industry.
The data provider has offices in the UK, Europe and Asia Pacific, with clientele spanning across life and pension providers, asset managers, financial advisers and networks, wrap platforms, fund supermarkets, software houses, financial portals and private investors.
The UK-based data provider flagged off its Asia operations in 2006 and has offices in Singapore and Hong Kong.
