Robo adviser Nutmeg has rebranded to J.P. Morgan Personal Investing as of today, the company has confirmed.
The name will be retired and clients will find their investments via the J.P. Morgan Personal Investing app and website.
In addition to managed investments, pensions, and ISAs, J.P. Morgan Personal Investing will offer a range of new products and services, including digital financial planning tools and, in 2026, a new DIY investment platform.
The brand’s features will include:
- Wealth Planner: In the coming weeks, all J.P. Morgan Personal Investing clients will be able to view all of their current total wealth, alongside tailored suggestions for how they could move closer to their goals, in one place. Clients will be able to use the digital guidance tool to explore the potential impact on their goals and finances before making any changes
- Relationship managers: Available from this month, clients with over £250k invested will have access to a dedicated relationship manager to provide personalised help. This will complement the existing free financial guidance available to all clients, as well as the paid-for restricted advice service currently offered
- A full DIY investment platform: J.P. Morgan Personal Investing will launch a full DIY investment platform in 2026, offering investors the ability to buy and sell their own investments.
