Stripping out the impact of money market funds, long-term sales stood at €22bn, down from the €23bn in long-term sales seen in August.
Bond fund sales stood at €16bn in September, and “again form the bedrock of activity in the European industry,” Lipper said, adding that 30% of these flows went into just five funds.
Allianz/Pimco was again the most successful group, with net flows of €3bn improving upon August’s €2.9bn total. In equities, groups that saw over €300m in equity sales on the month (excluding ETF activity) included Franklin Templeton, Carmignac, Comgest and Aberdeen Asset Management, which led the way with €870m in sales.
Unsurprisingly, emerging markets was the most popular equity sector, with €2.3bn in net sales. Asia-Pacific saw €2.1bn in sales, with signs of a revival in the global sector, which attracted €1.1bn.
Though the UK remained the largest market other than International in terms of both total net assets and estimated net sales, UK equities remained highly unpopular with investors, the sector seeing €1.2bn in outflows in September.
