Unbiased
Unbiased reports 106% rise in traffic from AI search tools
The business said the surge in AI-generated leads contributed to a record £52bn in AUM opportunities
UK advisers see AI as biggest challenge to profession
Only just over a third (39%) are using AI in any form right now
Advice firms’ growth hampered by ‘limited marketing budgets’ and ‘outdated tactics’
A study by Unbiased found 44% of firms are restricted by limited marketing budgets
CII cannot ‘legally challenge’ firms faking chartered status
As spot check finds 47 advice companies on Unbiased which are not on the institute’s database
Best Practice | 20 Nov 17
Advisers still misleading public with fake credentials
Almost two thirds of financial advisers listed on online directory Unbiased are misleading the public with false credentials, a figure that has not improved since the last time the review was carried out 18 months ago, according to new research by a consumer watchdog.