The life company already offers its CanProtect Whole of Life plan in the UK through Canada Life International, which is also avaiable to non-UK domiciled individuals . It is adding level and decreasing term life insurance for UK residents from Thursday with the option on both products for accelerated critical illness cover.
“Our new onshore CanProtect protection plans are designed to suit every budget and level of cover, providing genuine innovation in terms of the client purchasing process and the support that policyholders will receive,” said Nick Harding, propositions and marketing director, distribution at Canada Life.
Canada Life said its partnership with UnderwriteMe would help advisers to grow the protection market while providing an easy to buy service for customers.
“We believe that by working with UnderwriteMe we can achieve the same position for the individual protection market as we have for the group insurance market, where we are recognised as a leader in technology and value,” Harding said.
