The detailed client-specific web pages are part of the strategy FPI is implementing to target key expat groups with which it wants to do business.
The headline on the website says ‘Supporting our Indian expatriate customers’ and the information below is intended to cover issues NRIs are most interested in.
This includes coverage on financing the perfect Indian wedding while living abroad; financing education of children while living abroad; and whether to invest in property internationally or in the home country.
Earlier in the year, FPI conducted research on NRI investment patterns and has since published insights on this topic.
Taher Fakhri, FPI’s regional compliance and risk manager, Middle East and Africa, said: “As a seasoned NRI myself, the results of our research certainly resonate with my experiences of the typical Indian investment philosophy.
“However, while the majority of Indian expats clearly have a home country bias when it comes to investing, I have learned that it is important to build a diverse portfolio, both geographically and in terms of asset class. That way currency risk, interest rate risk and inflation risk, as well as domestic, economic and political factors that could have an impact on capital can be mitigated.”
The website content has been “developed in accordance to the findings of the survey and directly addresses some of the issues that Indian expats are most concerned with”, he said.
It categorized NRIs and their investment needs into two distinct groups: ‘rooted NRIs’, who plan to go back to India to continue work or retire, and ‘seasoned NRIs’, who would want to settle with the next generation or would want to settle in a country like UK, Canada or Australia.
The research conducted is being used to help inform future proposition development, FPI said.
