Goldman Sachs’ three factors driving EM millennials
By International Adviser, 19 Nov 17
A report by Goldman Sachs Asset Management into the impact of millennials in emerging markets (EM) has identified three key trends for this increasingly affluent group.
2. Leisure and Experience
Millennials in emerging markets typically have different priorities and consumption preferences than their parents, who were largely preoccupied with improving their basic living standards.
With increased emphasis on experiences, recreation and wellness, millennials are spending more on leisure activities, self-improvement, travel, health, eating out, beauty products and apparel.
These industries are still largely under-represented in traditional market-cap weighted benchmarks, and investors must go beyond this generic universe to properly capture these early stage growth opportunities.
Tags: Goldman Sachs
