Assets under administration have officially broken through the £1bn ($1.36bn, €1.17bn) mark on the Novia Global platform, International Adviser can reveal.
Crediting the firm’s growing presence in the international pensions and savings market, managing director Steve Andrews said: “As a consequence of the record inflows we have experienced this year, we are delighted to reach this significant milestone.”
It comes less than a year after the international business set out on its own, following parent company Novia Financial being sold to US private equity outfit AnaCap Financial Partners in December 2020.
Building Relationships
Andrews added: “Building successful and sustainable relationships has been a key strategy for our growth. When an adviser selects a platform as their primary tool for managing and overseeing their client’s savings, there are a number of factors that are key to forming a successful relationship. Most importantly, they must be able to trust us to look after their client’s money.
“They also know that a platform offers low cost access to the assets and products that their clients want, along with access to a system and the tools that they need to help reduce the time they spend on administration. A user-friendly experience is also very important to forming a successful long-term relationship, as this is ultimately how their clients will ‘experience’ their financial planning.
“The other key factor is service. Most of the everyday tasks and processes are carried out completely online, however, it is important to have human support available as and when it is required. This is why we’ve recently expanded our client services team, not only to ensure that our service standards remain at the level our users expect, but it also demonstrates our commitment to future growth by ensuring that we are well equipped to deal with any future challenges.
“Achieving this milestone offers me the opportunity to thank all our supporting advisers and clients for helping us reach this position. We couldn’t have done it without their help and support and I’m looking forward to building on our existing relationships as we embark on our journey towards the next milestone.”
