Walter Jopp, chief executive of Zurich in the Middle East said the company is “always looking for ways to connect with our communities”.
“We are passionate about sports and promoting a sense of togetherness, and I am very excited to be joining forces with Manchester City on this journey.”
The collaboration will involve a range of digital and esports activations, including an online Fifa tournament for Man City fans, casual gamers and esports fanatics with various prizes to be won.
It builds on Zurich’s previous sporting relationships within cricket and golf, as well as the recently announced partnership with Mumbai City FC, through which it became the club’s official insurance partner in India and the UAE.
Stephan Cieplik, senior vice president of global partnerships at City Football Group, said: “We are delighted to launch this new partnership with Zurich International Life. The team has impressed us with their ambition and commitment to empowering the next generation.
“Over the last few years, Manchester City has been able to expand our digital and esports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the club.”
