UK-based digital wealth manager SCM Direct is marking its 12th anniversary with the roll out of a “female-focused” resource centre.
The portal called MoneyShe aims to give women greater knowledge and increase their “confidence about investing”, the firm said.
Gina Miller, co-founder of SCM Direct, said: “There is much said about the gender pay gap, but not enough about the enormity of the investing and pension gender gap. The sector has been aware of the gap for years, yet little has changed.
“We believe this is because there has been too much focus on designing female-focused products, but our experience is that men and women do not necessarily want different products. What women want is to be communicated with and treated in a straightforward, uncomplicated manner.
“Aspects of female financial vulnerability have been amplified during the covid pandemic, and it is important to us that we try to practically help. As a business, 39% of our clients are female and we know from them that increasing investment and pension knowledge, understanding and confidence is vital to making them active investors.
“We launch MoneyShe with brochures, a retirement tip sheet and cost questionnaire and will be adding to these on a regular basis ensuring we check in with women on what they want.
“We will soon be launching a blog section, hosting our own and partner events, and a story board area where women can share their finance experiences, stories, and feedback. We hope to inspire confidence and trust, not just in us but the wider investment industry.”
